For the first time in history, the BMW Group and Daimler AG have joined forces in a joint venture to rethink mobility as we know it. For the new brand "your now" we at Martin et Karczinski developed the brand and took over the concept and design for the website.
CLIENT
your now
YEAR
2017 - 2018
MY ROLE
Research, Corporate Desgin, Digital Design Direction
TOUCHPOINTS
App
Website
Onboard Entertainment
ABOUT THE PROJECT
Martin et Karczinski developed a new corporate design for the joint venture. In the first phase, I was involved in the corporate design. In a small team of four designers, we developed the visual language, the imagery, the corporate colors, the typography and the logo.
In the second phase, I worked as a digital design director on the design of the website "your-now.com".
