Martin et Karczinski redesigned Lufthansa's corporate design from the ground up for the first time in over 30 years.
CLIENT
Lufthansa
YEAR
2016 - 2017
MY ROLE
Digital Branding
TOUCHPOINTS
App
Website
Onboard Entertainment
ABOUT THE PROJECT
For the corporate design relaunch, design principles were developed by the corporate design team. My task as a digital designer was to transfer the new principles to digital touchpoints and so test how the design could work in digital space.